About Choice 1 Tours: a Morocco-based private travel company creating thoughtful journeys across Africa, the Middle East, Europe and Asia.
Our story
Travel planning that starts with you
Choice 1 Tours was founded in Morocco with a simple idea: private travel should feel personal, clear and well paced. We plan around your dates, interests and preferred level of comfort rather than asking you to fit into a fixed package.
Our local roots in the Errachidia region shape the way we work. We value genuine hospitality, practical knowledge and relationships built over time. That same approach guides the journeys we plan across a wider world.
We listen first, then bring the route, accommodation, transport, guides and experiences into one coherent proposal.
What guides us
A personal approach, supported by clear decisions
Listen before planning
Your pace, priorities and reason for travelling shape the itinerary from the beginning.
Explain every choice
Routes, stays and services are presented clearly so you can review what works and adjust what does not.
Keep the journey connected
Transport, guides, accommodation and experiences are considered together—not as separate bookings.
How we work
From first conversation to a clear journey
01
Share your plans
Tell us your dates, group, interests, preferred pace and the experiences that matter most.
02
Shape the route
We connect the right places and allow realistic time for visits, transfers and slower moments.
03
Review the proposal
You receive a clear plan with the main inclusions, choices and practical details explained.
04
Refine the details
We adjust the journey around your feedback before the confirmed arrangements come together.
Our team
The people behind Choice 1 Tours
Mohamed Boumeshoul
Founder & CEO
Mohamed leads the company’s travel planning approach and its relationships with travellers and local partners.
Noureddine Boumeshoul
Website developer
Noureddine shapes the website experience, helping travellers explore destinations and share their plans with the team.
What you can expect
Private travel, explained clearly
We want you to understand the journey before you confirm it. Every proposal is designed to make the route, pace and main services easy to review.
- A private itinerary shaped around your party.
- Realistic timing between places and experiences.
- Accommodation and transport discussed in context.
- Clear inclusions, exclusions and next steps.
- Room to refine the plan before confirmation.
Start a conversation
Tell us how you want the journey to feel
Share your dates, group size, preferred pace and a few ideas. We will use them to shape a clear private proposal.